CIM Level 7

Postgraduate Diploma in Professional Marketing

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About CIM

 

For over 100 years, CIM has supported, represented, and developed marketers, teams, leaders, and the profession. We are the world’s leading professional marketing body with over 28,000 members worldwide. We believe marketing is the critical factor in driving long term organisational performance. Our mission is to create marketing advantage for the benefit of professionals, business, and society.

 

In a world of increasing competition, transparency, and change, finding a valued business advantage has never been as challenging. CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society.

 

With 120 CIM study centres, in 36 countries, delivering our world-renowned qualifications and over 80 training courses, we are uniquely able to improve marketing capability at an individual and business level.

 

CIM Level 7 Postgraduate Diploma in Professional Marketing

 

The aim of the CIM Level 7 Postgraduate Diploma in Professional Marketing is to provide the experienced practicing marketer and senior business people with strategic contemporary marketing content to equip them for the global landscape. Learning is brought to life through an authentic assessment strategy via an active range of assessment methods which embrace and link to the marketing profession.

 

Successful completion of the CIM Level 7 Postgraduate Diploma in Professional Marketing will develop the learner’s transitional skills and knowledge for strategic marketing management, equipping them with the ability to work more cross functionally at a senior transnational management level.

 

Those who successfully achieve this qualification are able to develop creative, innovative and entrepreneurial strategic thinking to respond to international marketing challenges as demanded by global employers.

 

This qualification provides the knowledge and skills to successfully develop organisational planning and change at a strategic level and add value to corporate brands, embracing digital strategies.

 

To achieve the CIM Level 7 Postgraduate Diploma in Professional Marketing, a pass in THREE mandatory modules is required.

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The Modular Pathway

 

The qualification has been structured to reflect the need for a flexible and bite-size approach for today’s strategic international marketer. Each module can be achieved as a distinct, self- contained award which can be built up to attain the full certificate.

CIM Level 7 Professional Postgraduate Diploma

Who is it for?

 

The CIM Level 7 Postgraduate Diploma in Professional Marketing is aimed at the professional marketer working at a senior level, wishing to move to a more strategic management role, and develop their knowledge and skills across a range of areas to succeed and progress their career in marketing and add value to their organisation across global markets.

 

 

Entry requirements

 

Entry level is dependent upon the candidate’s currency and relevance of qualifications and experience.

 

One or more of the following is required to gain entry onto this qualification:

 

  • CIM Professional Diploma in Marketing (either 2003 syllabus or 2009 syllabus)
  • CIM Advanced Certificate in Marketing
  • CIM Digital Diploma in Professional Marketing
  • A business or marketing Bachelor’s or Master’s degree (or an equivalent qualification) where a minimum of half of the credits come from marketing modules; and
  • A range of experience working (normally three years) at Senior Marketing Management level that has provided potential candidates with ability to evidence that they can meet the learning outcomes for the CIM Professional Diploma in Marketing if required.

 

 

What is the CIM UK Assessment and Membership FEE?

 

Assessment Fees- £170 for Applied Marketing 150 for the other modules Membership Fees- £65 (valid for ONE year)

Subject Outlines

Corporate Digital Communications

Overarching learning outcomes

By the end of this module learners should be able to:

 

Communication Context and Stakeholders

  • Identify key stakeholders and their influence
  • Determine the role for corporate reputation management in organisations

 

Building the Corporate Brand

  • Critically appraise the contribution of the corporate brand in maintaining and developing the corporate positioning
  • Assess the role of corporate reputation in supporting and building brand equity

 

Integrating Digital Communications Strategies

  • Appraise trends and innovation in the digital experience
  • Evaluate the effective use of integrated channels to support corporate reputation

Global Marketing Decisions

Overarching learning outcomes

By the end of this module learners should be able to:

 

Communication Context and Stakeholders

  • Identify key stakeholders and their influence
  • Determine the role for corporate reputation management in organisations

 

Building the Corporate Brand

  • Critically appraise the contribution of the corporate brand in maintaining and developing the corporate positioning
  • Assess the role of corporate reputation in supporting and building brand equity

 

Integrating Digital Communications Strategies

  • Appraise trends and innovation in the digital experience
  • Evaluate the effective use of integrated channels to support corporate reputation

Creating Entrepreneurial Change

Overarching learning outcomes

By the end of this module learners should be able to:

 

Disruptive Strategies

  • Establish the key drivers for change within the global marketplace
  • Apply learnings from existing disruptive strategies

 

Entrepreneurial Innovation

  • Critically assess organisational capability for change
  • Recommend entrepreneurial strategic change

 

Transformational Change

  • Evaluate approaches to developing an innovation culture
  • Critically assess how innovation can contribute to value creation