CIM Level 6

Diploma in Professional Marketing

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About CIM

 

For over 100 years, CIM has supported, represented, and developed marketers, teams, leaders, and the profession. We are the world’s leading professional marketing body with over 28,000 members worldwide. We believe marketing is the critical factor in driving long term organisational performance. Our mission is to create marketing advantage for the benefit of professionals, business, and society.

 

In a world of increasing competition, transparency, and change, finding a valued business advantage has never been as challenging. CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society.

 

With 120 CIM study centres, in 36 countries, delivering our world-renowned qualifications and over 80 training courses, we are uniquely able to improve marketing capability at an individual and business level.

 

CIM Level 6 Diploma in Professional Marketing (VRQ) 

 

The CIM Level 6 Diploma in Professional Marketing is designed to offer progression from CIM Level 4 qualification and also links with the Level 6 Diploma in Professional Digital Marketing.

 

Successful completion of the CIM Level 6 Diploma in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at a management level and to carry out an essential and successful professional marketing role within the workplace.

 

To achieve the CIM Level 6 Diploma in Professional Marketing, a pass in both mandatory modules plus one elective module is required.

 

The qualification has been structured to reflect the need for a flexible and bite-size approach. for today’s professional marketer. Each module can be achieved as a distinct, self-contained award.

 

The Modular Pathway

 

The Level 6 qualifications are designed with flexibility, with options to complete both a whole qualification or simply an award.

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What is the qualification route for the Diploma in Professional Marketing OR Diploma in Professional Digital Marketing?

 

The Level 6 qualification comprises of the following:

CIM Level 7 Professional Postgraduate Diploma

At level 6, CIM qualifications are the Diploma in Professional Marketing and Diploma in Professional Digital Marketing. If a module is studied as a standalone module, an individual award can be achieved.

 

Progression

 

Successful achievement of the CIM Level 6 Diploma in Professional Marketing or Diploma in Professional Digital Marketing will allow progression onto the CIM Level 7 (PDGP )

 

What is the CIM UK Assessment and Membership FEE?

 

Assessment Fees- £170 for Applied Marketing 150 for the other modules

Membership Fees- 50 (valid for ONE year)

 

Entry requirements

 

One or more of the following is required to gain entry onto this qualification:

  • CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing or CIM Level 4 Certificate in Professional Digital Marketing
  • any relevant Level 4 qualification
  • Bachelor’s or Master’s degree, with at least one third of credits coming from marketing content (ie 120 credits in Bachelor’s degrees or 60 credits with Master’s degrees)
  • Professional practice (suggested two years marketing in an operational role) and  diagnostic assessment onto Level 6

 

Can I apply for an exemption from the Certificate Level?

 

(Send us details of qualifications you possess and we will check with the exemption criteria of the awarding body and respond within 24 hours)

Subject Outlines

Marketing & Digital Strategy

Overarching learning outcomes

By the end of this module learners should be able to:

 

Situation Analysis

 

  • Understand how to analyse an organisation’s current and future internal and external environments
  • Interpret relevant information and insights to recommend and inform strategic decision making

 

Planning

 

  • Develop marketing objectives and strategy to deliver organisational objectives
  • Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives

 

Implementation and Control

 

  • Define the resources required to deliver the strategic marketing plan
  • Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement

Innovation in Marketing

Overarching learning outcomes

By the end of this module learners should be able to:

 

Innovation

  • Understand how innovation and disruption are influencing organisational growth
  • Assess the key factors that facilitate innovation in organisations

 

Innovative Marketing

  • Apply principles of innovation throughout the marketing function
  • Develop a business case for a marketing related innovation

 

Innovation in Action

  • Understand the activities required for the implementation of innovative marketing
  • Develop a plan for the communication of innovation

Resource Management

Overarching learning outcomes

By the end of this module learners should be able to:

 

Managing People

  • Develop and manage the marketing team
  • Know how to improve marketing performance through people

 

Marketing Resources

  • Assess the effectiveness of the current resource mix
  • Develop plans to improve marketing performance through an optimised resource mix

 

Marketing Financials

  • Apply appropriate techniques to manage the marketing budget
  • Define ways of monitoring, evaluating, and reporting the financial performance of marketing

The Digital Customer Experience

Overarching learning outcomes

By the end of this module learners should be able to:

 

Channel Selection and Customer Insights

  • Assess the strategic options for channel selection
  • Understand relevant insights into digital customers

 

Managing Channels

  • Understand how digital channels are managed effectively in practice
  • Define requirements for legal compliance in digital campaigns

 

Digital Customer Experience

  • Understand the customer journey
  • Develop plans to improve the user experience

Digital Optimisation

Overarching learning outcomes

By the end of this module learners should be able to:

 

Digital Insights

  • Understand the strategic implications of the changing digital environment on organisations
  • Interpret relevant insights from the wider digital environment

 

Digital Optimisation

  • Develop responses to changing stakeholder needs and behaviours
  • Develop a conversion optimisation plan

 

Digital Analytics, Monitoring and Measurement

  • Assess digital metrics and analytics
  • Apply key digital measures to analyse optimisation

Managing Brands

Overarching learning outcomes

By the end of this module learners should be able to:

 

Brand Strategy

  • Understand how brands are defined and positioned to add value to Organisations
  • Asses the elements of brand strategy

 

Brand Management 

  • Understand the factors that drive brand identity and success
  • Develop a brand plan to deliver the brand strategy

 

Brand Metrics

  • Apply a range of techniques to manage the resources to deliver the brand plan
  • Inter[ret brand metrics and adapt the brand plan for continuous improvement